For those of you who would like my take and synopsis, please read on. (Link at end of this blog post).

The basic premise of the article [...]]]> I picked up the September 2010 issue of Wired Magazine and was struck by the amazing cover story and (design!). It boldly declares that the “Web is Dead!”

For those of you who would like my take and synopsis, please read on. (Link at end of this blog post).

The basic premise of the article is that the Internet, still essentially a relatively new technology and communications medium, is expanding, while the “web” is dying. Web in this case means the old school ‘net, the one where we often kept to the first few sections of the home page at media giant “portals”, surfed randomly and explored hyperlinks that took us far and wide, and often avoided downloading media because our bandwidth was so limited (dial-up connections etc).

Here are some of the main ideas:

• These days we don’t surf – we “get” (we know what we want)
• We do the “getting” with “apps” rather than web browsers
• “Walled Gardens” like Facebook may eclipse the free/open “Googlverse”

The “World Wide Web” has long been falling our of fashion (and use/necessity). Indeed, most web servers are configured to allow for “www” or simply “http” at the beginning of a domain name. Most recent browsers allow you to type “domain.extension” and go directly to your website of choice. The idea of the web has been dying too. This is key. In practice, many of us no longer randomly “surf” the Internet (unless we are bored, killing time etc). We spend most of our time doing very specific tasks, and we don’t always use web browsers to access “the cloud” (Our data in web servers around the Internet).

A few examples come to mind. Applications like Skype and Facebook help us connect with friends. Many spend their online time downloading media (technologies like BitTorrent clients have helped boost video to encompass more than 50% of all Internet traffic these days). People often use Facebook with a computer/browser, but the long-term trend is that in the near future more and more folks across the globe will use Smartphones and iPads and the like, and use applications that bypass web browsers (and obviously even conventional computers).

The concept of the “walled garden” is something I saw a lot when reading a recent book about Google (“Googled: The End of the World As We Know It” by Ken Auletta). Google’s mission is to get you to your desired content as quickly as possible (and yes sell a few text ads along the way). A traditional “old school” Internet powerhouse like the former AOL or the still powerful Yahoo seeks to create or aggregate content and make their websites “sticky.” Facebook may be the stickiest yet – a very powerful walled garden with built-in communication tools and tons of links and compelling user-generated content. There are suggestions that, with 500 million users, Facebook is blowing Google’s doors (outdoing them in the race for Internet supremacy).

A company like Apple is fully engaged with these trends too. Media production companies digitize their releases and figure out ways to rent or sell this content online. Apple’s portable devices (iPhone, iPod, iPad) help drive a large amount of the Internet traffic. We’re talking about growing demand for legal downloads that stream in a dedicated media player like Windows Media Player, iTunes, VLC or Divx Player.

Truthfully the web is hardly dead and web browsers as we know them will probably exist for quite a while. But long-term people will increasingly “get” rather than “surf”, and continue to use more applications on an increasingly wide array of electronic devices. Wired’s magazine feature is a little abstract at times and suffers from some mild hyperbole but offers some great insights into Internet trends that affect us all.

It’s a fascinating article that features the writing of two senior writers/editors – and the introduction provides a nice overview:

“Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting. Chris Anderson explains how this new paradigm reflects the inevitable course of capitalism. And Michael Wolff explains why the new breed of media titan is forsaking the Web for more promising (and profitable) pastures.”

Read the Wired Article:

http://www.wired.com/magazine/2010/08/ff_webrip/all/1

In 1996, with [...]]]> It’s amazing to think about the importance of Photoshop in my life. As a graphic designer I have fired up Photoshop nearly every day for the last ten years, and for a few years prior to that, friends were doing the “firing up” and I was just along for the amazing ride.

In 1996, with the help of my friend Pete, I started designing logos for t-shirts. My first design was a pure bite of the Kiss logo – my brainstorm was that “kiss” (pronounced) backwards was “sick.” And so Sick was clothing was born. I took a paycheck and optimistically printed 100 t-shirts with my Sick-Kiss hybrid logo, including Gene staring out from the middle. One night Pete and I went down to Kinko’s to scan a Guitar Player magazine and a half hour later we were deep in an early version of Photoshop, chopping up the lettering to create my first logo.

I created many of my early logos with Photoshop, somehow never needing to get anything generated with Illustrator. I suppose many designs were based either on photographs, scanned images, hand drawn imagery and simple shapes or text.

About 6 months ago I got my hands of the Adobe Master Suite CS4 and I’ve spent a hundred hours or more in that version of PS. Just a few weeks ago CS5 was released and it looks amazing. I am teaching an online course in Graphic Design and I’m encouraging my students to download the trial – a behemoth at 1 GB (includes option to install “enhanced” version). On the preview page there is are some  small flash movies that show off some killer new functions, including HDR photo creation, complex selections and content-aware fill (check this last one out — you can erase an object in your picture and the program automatically fills in the background like the object was never there). This is too amazing. I may have to check out the trial version too.

Layers Magazine has an in-depth article with interviews with some Photoshop developers:

http://layersmagazine.com/photoshop-turns-20.html

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Mike Simpson is offering a free online course. The topic is “Do It Yourself” Graphics and Marketing. iDIY and uCan too! You are invited to participate! (Printable PDF [...]]]> Thank you for your interest – please note that this course took place in summer 2010.  Many thanks to all who participated!

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Mike Simpson is offering a free online course. The topic is “Do It Yourself” Graphics and Marketing. iDIY and uCan too! You are invited to participate! (Printable PDF Version).

If you have an entrepreneurial streak or have always wanted to learn a little about graphics, websites/blogs, or multimedia (audio/video) then this course may be the perfect opportunity to “get your feet wet.”

Class Level / Objectives

The course is targeted to beginners and intermediates. The class will last 6 weeks and be done online – where we will have the opportunity to share our discoveries and our work via chat, message boards, and blog postings. How far you go, how much you create is up to you – everyone will be expected to contribute to the process by creating a simple website and posting their work and comments.

At the simple end of the “prior experience” range, beginners or “newbies” will be encouraged to edit photos for an “e-card” or create a graphically-pleasing PowerPoint presentation (too often an oxymoron!). Intermediate students will develop vector illustrations or perhaps a video podcast. Many of the tools are free and the only limit with be your time and imagination!

Class “Time”

All of your work is done, for the most part, asynchronously. This means on Monday we have a virtual class – I upload documents and instructions. Students ask questions. We “meet” virtually for a few hours. However, if you are busy, you can log in and do your work anytime in the following week. When you study is up to you.

Class Difficulty

This class is ideal for beginner and intermediates. You must have fairly strong general computer proficiency and some curiosity about creative work done via computer. Please don’t be intimidated by the idea of having a blog – it is simply a website page where we can share our work and the tools are easy to use (WordPress for example, has an interface that is similar to Microsoft Word).

iDIY course overview:

Week 1 – Introduction to course and materials / create blog (a simple place to post and share your work)

We will go over a) DIY philosophy and practice, b) computer setup / operations and c) software options / blog setup.

Week 2 - Photo-editing and Basic Graphics

We look at design and color theory, essential photo editing techniques, and file formats for print / web (i.e. bitmap vs vector image, jpeg vs png).

Week 3 – Print vs. Web – Getting your message out

Overview of 21st century marketing and the history of self-publishing.

Exploration of marketing options – from brochure / business card to website /blog.

Week 4 – Multimedia – Audio and Video

Do you want to clean up the crackly sound in your family’s home videos? Want to upload a promotional video of your business or community group to YouTube?

The fundamentals of audio and video editing will be reviewed.

Week 5 – Independent Study

Students work on projects and review progress with peers / teacher.

Week 6 – Exhibition of Work and Evaluations of Course

Each student posts their best work to a gallery page. We meet in an online chat / message board to share and critique.

Students submit course evaluation and comments to Mike.

QUESTIONS? Want to “get tech”?

Please contact me to register.

Thanks,

Mike Simpson

mike | strongandfree.ca

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About Mike

Mike Simpson has developed his own websites and marketing materials since 1996 when he founded a street wear company. He made clothing that sold in a dozen stores around Toronto, published small magazines, and developed skills in graphic design and marketing. More recently Mike has worked as an ESL teacher and currently leads teachers in workshops that explore the use of computers and the internet in teaching/learning. Mike is writing a book on DIY graphics and media, business philosophy, history and techniques.

About DIY

“DIY” has been a motivating concept and practice for independent-minded self-starters since the 1970s. Its origins were in music / lifestyle sub-cultures such as American and British punk. These artists, musicians, and publishers founded their own small businesses and established communities that organized their own concerts, books and magazines, and clubs / retail stores (sometimes in the form of “cooperatives”). DIY has since been co-opted by corporations like HomeDepot but the essential ideas and core values of independent spirit and self-reliance have not changed. It’s an exciting time! The 21st century is the age of communication tools like social media and blogs – never before have computers and the internet so easily enabled regular people to get stuff done themselves.