The opening ceremony of the 2010 World Cup is taking place right now, and it’s reminiscent of the large-scale ceremonies I remember from the Vancouver and Beijing games. The stadium is ginormous and hundreds of Africans, primarily women, are performing synchronized dancing as performers do songs blended together in medleys.
I just saw the singer of a classic Ghanaian group called Osibisa perform “Sunshine Day.” I still remember this first time I heard that incredible positive funky rock song. It reminded me of the anthem quality in the positive rock/reggae crossover songs by Bob Marley. One of the astonishing images from the first part of the ceremony was the giant patchwork quilt that spread out on the floor of the stadium – in the shape of the African continent. And then slowly the other continents slowly formed around Africa as the participants roamed the floor. The quilt was a beautiful metaphor and a stunning visual. Watch for it in highlights on TV and video.
One of the amazing things that I just discovered is that K’Naan’s “Wavin’ Flag” is apparently NOT an official song for the World Cup. I think the Canadian media and World Cup sponsor Coca Cola have slid this in by the backdoor. In fact, if you look at the Wikipedia page and read some news stories on World Cup music, you’ll discover that the official song is called “Waka Waka (This Time for Africa)” and it will be performed by Colombia’s Shakira, with a South African group called Freshlyground at the closing ceremony. Even the official “anthem” is by R. Kelly.
Interesting. Seems somehow the hype machine of both Coca-Cola and the music business have blended fact and fiction, and as is very common these days — often a commercial branding initiative with TV commercials and catchy music will blend the line between culture and commerce. Have we been duped? Or are we just dumb consumers? Many reputable publications, including Exclaim Magazine, and the NME from Britain, misreported this story.
I really like K’Naan’s “Wavin’ Flag,” and I had the pleasure of teaching it to a group of LINC ESL students a week ago. It really is an amazing song – capturing a certain momentum that K’Naan has been building for the last few years. I downloaded “Soapbox” and a half dozen other songs from eMusic about 3 years ago. The kid from the rugged Somalian capital Mogadishu whose family now calls Toronto home, has crafted a truly epic, anthemic song. the song however is Coke’s official song, and I’ve just witnessed it in the background of commercial spot on the CBC broadcast.
I have to admit I’m mildly disappointed. YouTube has a video labelled “Official World Cup theme song” and the buzz has all been building toward K’Naan = World Cup 2010. I thought it was a great fit. Apparently, Coca Cola did too but even asked K’Naan to modify his lyrics, which they found to be dark and dour (and which I celebrated as an echo of the beautiful but plain-spoken lyrics of Bob Marley, see “Buffalo Soldier” which K’Naan references in his song).
This is the latest from Exclaim’s website (other sites including Dose are reporting this too so hopefully it’s factual):
In a recent interview with Billboard, it was revealed that before the song could be used by the soft drink giant, Coke asked K’naan to rewrite the lyrics, which called Somalia “a violent prone, poor people zone,” referring to its people “struggling, fighting to eat.” K’naan complied, and in the interview, defended his choice before anyone could cry “sellout.”
“I saw it as an opportunity to reach more people,” he said. “I don’t work for Coke or anything; what I do is my music. This was a really great opportunity for them to use my song, without compromising my integrity as a musician. This is what I write, these are the songs I make. I’m happy about it.”
What about the games and the sport you ask?
Well, as you may know this blog is about people, culture, language and arts. So, in short, I am not a huge soccer fan, but I will tune in to a few World Cup games. Like most things in my life these days, I’d rather play and participate than watch. As a spectator I hope to catch some of the magic of South Africa, from the people to the music to the other aspects of African culture which hopefully will shine and benefit from this spectacle.I with the people of South Africa well and hope this World Cup is truly on the positive side of the boon/bust ledger. I also hope the platinum selling “Wavin’ Flag” will be a boon to K’Naan and remain an inspiration and beacon of hope, and not just a mass-marketed jingle for a soft drink multinational.
Recommended Viewing:
Look up the CBC “Q” video on YouTube for an excellent acoustic “unplugged” style rendition of K’naan performing “Wavin’ Flag.”
Are most people easily duped? Absolutely… Are most people easily swayed by corporate money? Abso-f*cking-lutely… Should we be concerned? Always. Good reporting.